Netflix made sonic logos — the new version of jingles — trendy. But its success is hard to replicate.
Netflix has “ta-dum.” Liberty Mutual has “Liberty, Liberty, Liiiberty.” Other insurance companies have a bevy of sonic logos.
In a world of increasing distractions, experts believe audio is an ideal form of communication, and some companies spend hundreds of thousands of dollars to develop a sonic logo, essentially a soundtrack for a brand, and then far more to publicize their logo to the world.
Sonic logos can increase awareness and drive sales, but companies hoping for a bold audio identity often create a sound that falls flat.
Read More at The Hustle
Read the rest at The Hustle