Effective Date: October 9th 2018

This policy explains what information we collect when you use arketyp’s sites, services, mobile applications, products, and content (“Services”).

It also has information about how we store, use, transfer, and delete that information. Our aim is not just to comply with privacy law. It’s to earn your trust.

Information We Collect & How We Use It

In order to give you the best possible experience using arketyp, we collect information from your interactions with our network.

Some of this information, you actively tell us (such as your email address, which we use to track your account or communicate with you).

Other information, we collect based on actions you take while using arketyp, such as what pages you access and your interactions with our product features. This information includes records of those interactions, your Internet Protocol address, information about your device (such as device or browser type), and referral information.

We use this information to: • provide, test, improve, promote and personalise arketyp Services • fight spam and other forms of abuse • generate aggregate, non-identifying information about how people use arketyp Services

Information Disclosure

If we are going to share your information in response to legal process, we’ll give you notice so you can challenge it (for example by seeking court intervention), unless we’re prohibited by law or believe doing so may endanger others.

We will object to requests for information about users of our services that we believe are improper.

Data Storage

arketyp uses third-party vendors and hosting partners, for hardware, software, networking, storage, and related technology we need to run arketyp.

By using arketyp Services, you authorize arketyp to transfer, store, and use your information in the United Kingdom and any other country where we operate.

Third-Party Embeds

Some of the content that you see displayed on arketyp is not hosted by arketyp. These “embeds” are hosted by a third-party and embedded in arketyp. For example: YouTube or Vimeo videos.

These files send data to the hosted site just as if you were visiting that site directly (for example, when you load an arketyp post page with a YouTube video embedded in it, YouTube receives data about your activity).

arketyp does not control what data third parties collect in cases like this, or what they will do with it. So, third-party embeds on arketyp are not covered by this privacy policy. They are covered by the privacy policy of the third-party service.

Some embeds may ask you for personal information, such as your email address, through a form. We do our best to keep bad actors off of arketyp. However, if you choose to submit your information to a third party this way, we don’t know what they may do with it.

As explained above, their actions are not covered by this Privacy Policy. So, please be careful when you see embedded forms on arketyp asking for your email address or any other personal information. Make sure you understand who you are submitting your information to and what they say they plan to do with it.

We suggest that you do not submit personal information to any third-party through an embedded form.

Tracking & Cookies

We use browser cookies and similar technologies to recognise you when you return to our Services.

Some third-party services that we use to provide the arketyp Service, such as Google Analytics, may place their own cookies in your browser.

This Privacy Policy covers use of cookies by arketyp only and not the use of cookies by third parties.

Modifying or Deleting Your Personal Information

If you have an arketyp account, you can access, modify or export your personal information, or delete your account by emailing us at [email protected]

To protect information from accidental or malicious destruction, we may maintain residual copies for a brief time period. But, if you delete your account, your information and content will be unrecoverable after that time. arketyp may preserve and maintain copies of your information when required to do so by law.

Data Security

We use encryption (HTTPS/TLS) to protect data transmitted to and from our site. However, no data transmission over the Internet is 100% secure, so we can’t guarantee security.

You use the Service at your own risk, and you’re responsible for taking reasonable measures to secure your account.

Email from arketyp

Sometimes we’ll send you emails and when you interact with an email sent from arketyp (such as opening an email or clicking on a particular link in an email), we may receive information about that interaction.

We won’t email you to ask for your password or other account information. If you receive such an email, please send it to us so we can investigate.

Changes to this Policy arketyp

arketyp may periodically update this Policy. We’ll notify you about significant changes to it.

Questions

We welcome feedback about this policy at [email protected]

Data Protection Statement for EU Users Description of Processing Activity

arketyp collects and stores personal information about its users to customise their reading experience. It shares minimal data with its service providers.

Purposes of Processing

• Provide, test, promote, and improve the services • Gather usage statistics of services • Provide customised reading experience • Publish and distribute user-generated content • Fight spam, fraud, and other abuse of services

Legal Bases

In order to provide the services, arketyp collects and stores personal data about its users on the legal basis of consent given when you create an account and agree to the Privacy Policy.

arketyp also pursues its legitimate interests by collecting minimal data of logged out users to provide the services, as outlined above.

Where arketyp collects and stores personal data about non-users, it does so under performance of contract obligations with users who use the services to publish content on web sites hosted by arketyp.

In such cases, users authoring such content containing personal data of third parties are responsible for that content. arketyp will consider related complaints in compliance with the General Data Protection Regulation’s rights of the data subject, as well as rights of expression and access to information.

Embedded Content

arketyp posts may contain third-party embeds, which may in some cases collect and store personal data. The use of personal data by embedded content providers is not covered by this statement, but by the privacy policies of those sites or services.

Existence of Automated Decision-making

arketyp collects and stores personal data about its users to customise reading. This includes automated decision-making to promote content tailored to the preferences and interests indicated by the user, and to their browsing history and network interactions. arketyp also filters content for the purposes of fighting and preventing spam, fraud, and other forms of abuse.

Cross-border Transfers

arketyp is hosted in the United Kingdom. By using arketyp Services, you authorise arketyp to transfer, store, and use your information in the United Kingdom and any other country where we operate.

Where your data is disclosed to our processors, it is subject by contract to at least the same level of data protection as that set out in this statement.

Contact Information: [email protected]