John is a two-time entrepreneur and founder, having launched arketyp in 2018 to support tech founders in banking and financial services, commercial real estate & enterprise B2B.

John has over a decade of experience scaling enterprise digital products and services to millions of users across multiple sectors, including banking and finance, consumer goods, retail, healthcare, FMCG, real estate, sport & logistics.

John leads all strategic narrative and growth strategy initiatives at arketyp and oversees arketyp’s investment and syndicate portfolio.