John is a two-time entrepreneur and founder, having launched arketyp with the vision of supporting tech innovators across the enterprise landscape build momentum into their ventures through narrative, investment and partnerships.

John has over a decade of experience scaling enterprise tech products and services to millions of users across multiple sectors, including banking & finance, HR, real estate, education, consumer goods & retail, sports, and logistics.

In his interactions with founders, John equips them to see their businesses from new angles and distil complex business concepts and market dynamics into compelling narratives that magnify the company’s vision and align them with industry trends and customer expectations.

John leads all strategic narrative and funding round initiatives at arketyp and oversees arketyp’s investment and syndicate portfolio.