Actors Say Hollywood Studios Want Their AI Replicas — For Free, Forever

During yesterday’s press conference in which Hollywood actors confirmed that they were going on strike, SAG-AFTRA’s chief negotiator, revealed a proposal from Hollywood studios that sounds ripped right out of a Black Mirror episode.

In a statement about the strike, the Alliance of Motion Picture and Television Producers (AMPTP) said that its proposal included “a groundbreaking AI proposal that protects actors’ digital likenesses for SAG-AFTRA members.”

When asked about the proposal during the press conference, Crabtree-Ireland said that “This ‘groundbreaking’ AI proposal that they gave us yesterday, they proposed that our background performers should be able to be scanned, get one day’s pay, and their companies should own that scan, their image, their likeness and should be able to use it for the rest of eternity on any project they want, with no consent and no compensation. So if you think that’s a groundbreaking proposal, I suggest you think again.”

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