Zoom in a Post-Pandemic World

The pandemic was great for Zoom. What happens when there’s a vaccine?

Zoom started trading on the stock market in April 2019. At the time, it was known for being a rarity: a newly public tech company that actually turned a profit. One year later, the world was in lockdown for the coronavirus pandemic, and Zoom went from being a niche business software popular among tech companies to the way people did just about everything.

Not only did that mean a sharp rise in Zoom meetings for the millions newly working from home, but also Zoom birthdays and baby showers for everyone else. For many, it became an indispensable lifeline to the outside world, with a free option that limited calls to 40 minutes and an unlimited paid option that enabled people to do many of the things they used to do in person. As people joked at the time: Having a corporate Zoom account was the new having a car.

It was one of several videoconferencing options already out there, but it captured the public imagination and market share more than most. Zoom became a verb. The reason? It just worked.

Zoom has grown years in just months. At this time last year, Zoom had on average 10 million daily meeting participants. It now has 350 million. Zoom was the most-downloaded iPhone and iPad app of the year, beating perennial favorites like Instagram and YouTube. The company’s revenue is four times what it was in 2019.

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