What’s wrong with Google’s smart home plan?

After launching last year in the US, Nest’s Thermostat E is finally coming to Europe … This compares unfavorably to Amazon, who just last month released ten smart-home products – more in one day than Nest has in four years.

And the Thermostat E is not even an entirely new product in the automated home market, but an updated version of Nest’s flagship smart thermostat, meant this year to simplify customer experience for a discounted price.

It remains that … little has been done at Google to push product launches at Nest. Google, it seems, is only half-committing to its strategy while it waits to see if the market is evolving towards a model where Google Assistant and Alexa could sit side by side in the household.

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Posted byarketyp