What’s the Story Behind Bored Ape Yacht Club Creator Yuga Labs?


The organization has become a household name in the crypto industry following the immense success of its BAYC NFT collection.

Before the explosion of profile picture (PFP) non-fungible tokens (NFTs), creators and developers rarely stuck around to build utilities around their collections or projects.

Instead, they typically cashed in on a particular NFT craze and then immediately set their sights on the next lucrative opportunity. That was until Yuga Labs came along. That’s the company behind the $3 billion Bored Ape Yacht Club (BAYC) collection.

Unlike most NFT projects before it, Yuga Labs introduced new and improved strategies for enabling engagement and building a sustainable NFT ecosystem. Part of Yuga Labs’ success can be attributed to the company’s decision to build a community-focused blueprint for managing the BAYC brand.

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