What’s Next for the Business of Large Language Models?


Microsoft’s first GPT-3 product hints at the commercial future of OpenAI.

One of the biggest highlights of Build, Microsoft’s annual software development conference, was the presentation of a tool that uses deep learning to generate source code for office applications. The tool uses GPT-3, a massive language model developed by OpenAI last year and made available to select developers, researchers, and startups in a paid application programming interface.

Many have touted GPT-3 as the next-generation artificial intelligence technology that will usher in a new breed of applications and startups. Since GPT-3’s release, many developers have found interesting and innovative uses for the language model. And several startups have declared that they will be using GPT-3 to build new or augment existing products. But creating a profitable and sustainable business around GPT-3 remains a challenge.

Microsoft’s first GPT-3-powered product provides important hints about the business of large language models and the future of the tech giant’s deepening relation with OpenAI.

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