What Uber Got Wrong, and Right

Forbes looks at what Uber’s cofounders got wrong and got eerily right (think the near death-blow to taxis), when they wooed investors 11 years ago.

Expectations exceeded when it comes to scale, but vows made in Uber cofounder Garrett Camp’s original pitch to investors that it was “profitable by design” look laughable in hindsight. It booked $3 billion in operating losses last year; some investors doubt it will ever make a dime.

Another thing the founders couldn’t predict: how Kalanick, the public face of Uber’s hard-charging ways, would be sidelined during the IPO hoopla. After a string of scandals led to his ouster, replacement Dara Khosrowshahi made the final pitch to investors.

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