We WTF – arketyp.

Scott Galloway argues that any equity analyst who endorses WeWork above a $10 billion valuation is lying, stupid, or both

There are other businesses like this (real estate, Hertz), and they are good businesses. Businesses that trade at, I don’t know, 0.5 to 2x revenues. However, WeWTF is claiming it’s not in this neighborhood, or even the same planet. So, let’s talk valuation.

Insane. Seriously loco. Ok, let’s assume WeWTF is onto something, better than peer IWG or Hertz. But is this firm, trading at 26x revenues, superior to Amazon, which trades at 4x revenues? There appears to be no scale effects, as losses have kept pace with revenue growth. There is little pricing power, as they are still a mole on the elephant of commercial real estate. There is no defensible IP, no technology, no regulatory moats, no network effects, and no flywheel effect (the ancillary businesses are stupid, just stupid).