Uber Freight Enters Enterprise Software Game

Uber Freight launched two enterprise software products Tuesday aimed at bringing deeper visibility to shippers managing loads across carriers.

The products, named Uber Freight Enterprise and Uber Freight Link, are intended to complement existing warehouse and transportation management systems.

Uber Freight Enterprise is an extension of Uber Freight’s existing shipper services, which shippers can access through the mobile or desktop interface or through an existing TMS via API. The new platform aims to help shippers manage Uber Freight brokered loads at a greater scale.

Uber Freight Link is intended to extend the interface and capabilities shippers and carriers have within Uber Freight’s platforms to loads not brokered by Uber Freight. Lior Ron, head of Uber Freight, described the offering as “essentially a generic app interface” that allows carriers to offer Uber Freight’s capabilities to shippers without transacting through the company.

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