TikTok Launches first LiDAR-Enabled AR Effect

TikTok took another step with its AR tools by adding a new LiDAR-enabled effect to ring in the new year.

The new frame is one of the first to use LiDAR, which has been built into the new iPhone 12 Pro, but will eventually become more widely available over time. This specific effect was created by Garrett Fuselier, who previewed the effect on LinkedIn last week.

Snapchat has also announced that it will be looking to incorporate LiDAR enabled effects into its Lens Studio to enable creators to build their own Lenses utilizing LiDAR detection.

As noted, AR is set to gain significant momentum in 2021, based on usage trends before and throughout the pandemic, and tools like LiDAR will enable advanced object recognition and responsive options, which could have specific benefits in applications like eCommerce.

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