Think Like A Brand & The Metaverse is a Branding Statement

Jason Henrichs and Jim Marous interview Allison Netzer and Liz High about their book “Think Like A Brand Not A Bank”.

Maybe you don’t necessarily put the customer first. Great brands get great returns every time.

Then Brett King takes over the mic with his The Futurist co-host Robert Tercek as they speak with Glenn White about the Metaverse as a Branding Statement. In the digital domain, marketing is technology. Glenn White builds advertising systems for brand managers inside game worlds. In this segment, Glenn explains the complex strategic decisions that govern how brand advertising will evolve in the Metaverse.

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