The Story Revolution

Has the Story Of The Pandemic Forever Changed The Stories We Tell?

What does almost everyone know about storytelling? They know the theory of the hero’s journey. It is part of most lessons on storytelling, from elementary school creative writing classes to corporate marketing talks.

The hero’s journey is a theoretical framework for storytelling. In essence, it is a 12-step structure in which a protagonist goes through various stages to become – well – a hero. There are several steps to the hero’s story, including, the “Call to Adventure”, the “Crossing the Threshold” and finally, “Resolution”. And it has long been used as a cornerstone of marketing, branding and business storytelling.

But recently, I’ve been asking myself: do we actually still need the hero’s journey? Is the hero’s journey still relevant? And what would be the alternative?

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