The Rise of The Aligned Web

The modern web is best thought of as an adversary. Every nanosecond we spend on it, it’s sizing us up in order to do things to us that will benefit it at our expense.

The adversarial web has characteristics we all know and hate — pervasive surveillance, fake news and disinformation (most egregiously from established media outlets and self-styled “disinfo researchers”), a moderation crisis, SPAM, advertorial, and the list goes on.

My thesis is that most, or maybe even all, of web2’s negative characteristics arise from a misalignment of incentives that’s ultimately rooted in the quirks of how money flows around in it.

The web that’s coming — what I’m calling the aligned web, and what most crypto enthusiasts are calling web3 — fixes this.

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