The Māori tech start-up company Arataki Cultural Trails has signed a Memorandum of Understanding (MOU) with Spark New Zealand to grow their digital storytelling app.
Founded in 2016, Arataki offers a self-guided fully immersive cultural walking experience using the specially designed app. Their proximity storytelling technology connects users with cultural content and information, at the right time, in the right location.
Arataki consists of Timutimu, Denym Harawira and Clayton Low. Their strong background and experience in Māori storytelling has allowed them to bring together technology and Māori stories. Timutimu, who has been a part of Māori storytelling for ten years now, says although the app only provides historical content for wāhi within the Waiariki area, they’re hoping to delve into kōrero from other iwi next year.
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