The Jeff Bezos of Narcotics

Tse Chi Lop, the suspected ringleader of a $21-billion crime syndicate, may be the world’s most innovative drug lord.

Guaranteed delivery was the source of Tse’s power. Why would Australian biker gangs struggle to bring in chemicals in bulk (which are much harder to buy in Australia), manufacture meth, then compete to make the best product? Sam Gor would supply the highest-quality meth, sell it to them for a reasonable price and guarantee a risk-free delivery.

In one sense, the bikers and the triads were losing control. They were depending on a supplier. On the other hand, an ocean of uncertainty and risk had been removed.

It’s like Amazon. Why do you, and everyone you know, use Amazon even though you don’t want to, even though you read nightmare stories about working conditions at their warehouses and you want to support local businesses? Because if you order a book from Amazon, it doesn’t cost any more but it arrives at your door, sometimes the same day. And if there’s a problem with your delivery, they fix it.

After a while, you start to think of Amazon less as a retail option and more as a utility. In the 21st century, the way to conquer people is by giving them what they want.

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