The Fintech Subscription Economy is Growing

Among consumers between the ages of 21 and 55, 40% pay to receive or subscribe to fintech services each month, with half spending $10 or more.

Across a range of financial management activities, more consumers use fintech providers than use traditional banks and credit unions. And a little more than 10% of consumers pay fintechs to receive or access the service.

Fintechs fees are often positioned as a subscription charge. Acorns, for example, says “rather than surprise fees, we bundle our products into simple, transparent subscription tiers that support your financial wellness.”

Dave (a fintech, not the name of some random guy) charges a monthly “membership” fee to access the company’s account monitoring and notification services, budgeting feature, and to maintain an active connection to members’ external bank accounts through third-party services.

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