The Decade Big Brother Came Home

How tech giants persuaded us to buy products that track us at home

George Orwell’s classic novel “Nineteen Eighty-Four” warned us of a dystopian future where mass surveillance and spying are rampant, with all information flowing to an all-seeing, omnipresent figure called “Big Brother.”

But Orwell never imagined that consumers would invite Big Brother into their homes.

The last 10 years have seen the rise of internet-connected security cameras, smart speakers, doorbells, light bulbs, thermostats, vacuums and baby monitors from tech giants including Amazon, Google, Apple, Facebook, and Microsoft.

Smart home devices have seen steady sales growth each year since 2016, according to market research firm IDC, which began tracking the category that year. The firm projects the devices to continue selling at a rapid clip in 2019 and over the next four years. Smart speakers and security cameras are among the most popular category.

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