The Drum spoke to London’s first chief digital officer, Theo Blackwell ahead of his Future of Marketing panel, on 22 November, about why London needs a chief digital officer, his ambitions for the city and what initiatives he’ll invest in to make London ‘smarter’.
“We’re focused on delivering the 20 actions in the Smarter London Together Roadmap, launched by the Mayor in June. This includes promoting design principles in digital services, better data sharing, laying the groundwork for 5G connectivity, establishing digital skills in young Londoners and setting up a collaborative vehicle to scale the city’s best ideas. It means working closely across London’s 32 boroughs with the City of London, the police, TfL, NHS, the tech community and universities.”
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