Shutterstock Will Start Selling AI-Generated Stock Imagery With Help From OpenAI

The stock image company is also promising to reimburse creators whose work is used to train AI art models with a new Contributors Fund.

Will AI image generators kill the stock image industry? It’s a question asked by many following the rise of text-to-image AI models in recent years. The answer from the industry’s incumbents, though, is “no” — not if we can start selling AI-generated content first.

Today, stock image giant Shutterstock has announced an extended partnership with OpenAI, which will see the AI lab’s text-to-image model DALL-E 2 directly integrated into Shutterstock “in the coming months.” In addition, Shutterstock is launching a “Contributor Fund” that will reimburse creators when the company sells work to train text-to-image AI models. This follows widespread criticism from artists whose output has been scraped from the web without their consent to create these systems. Notably, Shutterstock is also banning the sale of AI-generated art on its site that is not made using its DALL-E integration.

Shutterstock is banning third-party AI art and offering its own DALL-E integration

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