We’ve felt the tremendous weight of power that profane tech companies hold. The power comes from us. Why don’t we take it and distribute it among ourselves?
I spend a lot of time online. Too much time. It’s a place profoundly unquiet, a pummeling noise and a rush of information that leaves me feeling both hyped up and melancholy. I don’t enjoy it as much as I used to, but it’s a place that is hard to stop visiting.
It’s a bit corny, at this point, to refer to Twitter as the ‘hell site’; not because it isn’t true, but because the term is played out. Its hellishness is self-evident, so people stopped bringing it up years ago.
Yet, whenever I’m in a conversation about social media, it always seems to take the same arc: we agree it’s terrible, detail all the ways its ruining things we love, then explain why we still need to use it to stay connected to family, friends, or world events. The conversation will shift to the parts of the site we love, before we are talking about some hilarious post we saw, then forget our plan to quit all over again.
We know it’s bad, and yet still something holds us. Something beyond its addictive design — a personal attachment we’re hesitant to let go of. What is it that attaches us?
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