Facebook says its system will be able to adapt to the individual behaviours of its users by using machine learning to predict their likes, dislikes and other interests, in real time.
ProPrivacy digital expert Ray Walsh said consumers must make sure to stay informed about how much of their data was being shared with the company, as the technology began to expand into the mainstream.
“The opportunity to exploit people’s eye movements and nerve impulses to detect whether they are interested in content offers endless potential for surveillance capitalism,” he told BBC News.
“Legislators should look closely at the legality of this new data collection and subsequent usage to ensure that consumers are adequately protected.”
The first version of Facebook’s augmented-reality glasses are expected to be released at the end of the year.
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