OpenSea, the world’s largest NFT marketplace, topped $4 billion in trading volume this month for the first time ever.

Buoyed by as much as $261 million in daily trading volume, NFTs on OpenSea topped $4 billion in trading volume for the month of January after posting $218 million in trades Wednesday, adding to a monthly record that’s up nearly 20% from the previous peak of $3.4 billion in August, according to data from Dune Analytics.

In a note, Nigel Green, the CEO of $12 billion wealth advisory DeVere Group, said the booming NFT activity comes as a growing number of global sports franchises, fashion brands and celebrities rally around the digital collectibles.

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