Today’s metaverse users are mostly kids and teens, presenting a near-term challenge for companies to attract older users.
Some of the smartest people in the world came out this year to say the next big thing was here, and it’s the metaverse. It also birthed a market for a bunch of copycats, wannabes and executives, who clearly missed the trend and are now scrambling to capitalize on all things related to the metaverse.
Amid the noise, there are several companies with legitimate promise in the metaverse, and they’re not today’s dominant Big Tech names.
Online gaming companies Roblox and Epic Games top the list. Both have already built virtual worlds, where millions of people socialize, play and take part in a digital economy. Some participants even make a living inside these metaverses by selling their digital wares.
All that to say: the metaverse is already here in a lot of ways. It just hasn’t matured and spread beyond a core group of kids and teens, who play Fortnite, Roblox and Minecraft with the same vigor that many of their elders scroll Twitter and binge Netflix.
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