One of the keys to the VR industry’s rapid growth in the past 2–3 years is Meta sold VR headsets at a loss and aggressively promoted its VR business. The VR industry/ecosystem has matured.
Although Apple has repeatedly reiterated its focus on AR, I believe Apple AR/MR supporting video see-thru could also offer an excellent immersive experience. Therefore, the launch of Apple AR/MR will further boost the demand for immersive gaming/multimedia entertainment.
Apple AR/MR would be the most complicated product Apple has ever designed, so many existing suppliers are also in the Apple AR/MR supply chain.
Benefiting from Apple AR/MR’s innovative experience, Apple and Apple supply chain would be re-rated in the next 2–3 years, which favors the stock price.
Apple is an industry leader with significant competitive advantages and doesn’t need to join the Metaverse Standards Forum now.
After Apple launches AR/MR headset, I think Apple’s global rivals will compete to imitate it, leading the headset hardware industry to the next stage of rapid growth and benefiting the related services and content ecosystem.
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