Neubrutalism, or Neobrutalism as some people call it, is a mix of regular brutalism in web design and more modern typography, illustration and animation standards.

Brutalism is a 1950’s architectural trend that was abandoning all decorations, and creating brutally simple buildings made from concrete. They often weren’t even painted to emphasize their brutal nature. So big, brutal blocks of concrete.

It was the architects showing they were bored with the status-quo and trying something different. That feels very similar to the current search for the UI trend to take over design.

But how does that transfer to the web?

Some forms of brutalism have existed in graphics design before, but they often broke most of the typical layout rules, with huge text blocks often getting out of view. It was mostly popular in poster-design / graphics-design but some attempts to use it on the web existed as early as the late 90’s.

Neo brutalism ditches most of that and merges traditional layout concepts with super-high contrast, solid, often purposefully clashing colors and simpler, yet quirky typography.

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