The man who designed the iMac, the iPod, the iPhone — and even the Apple Store — is leaving Apple.

Jony Ive announced in an interview with the Financial Times on Thursday that he was departing the company after more than two decades to start LoveFrom, a creative agency that will count Apple as its first client. The transition will start later this year, and LoveFrom will formally launch in 2020.

Ive has been an indispensable leader at Apple and the chief guide of the company’s aesthetic vision. His role took on even greater importance after Apple cofounder Steve Jobs died of pancreatic cancer in 2011. Apple will not immediately appoint a new chief design officer. Instead, Alan Dye, who leads Apple’s user interface team, and Evans Hankey, head of industrial design, will report directly to Apple’s chief operating officer, Jeff Williams, according to the Financial Times.

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By Marcus Daweshttp

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