Adults in the UK are now spending more than a quarter of their waking day online, according to Ofcom’s latest study into the nation’s online lives.
Our annual Online Nation report shows that in April 2020, during the height of the coronavirus lockdown, UK adults spent a daily average of four hours and two minutes online. This is up from just under three and a half hours in September last year.
With people looking for new ways to keep connected, informed, entertained and fit during the pandemic, video-sharing and video-calling services are surging in popularity.
TikTok, which allows users to create and share short dance, lip-sync, comedy and talent videos, reached 12.9 million UK adult visitors in April, up from just 5.4 million in January. Twitch, the popular live streaming platform for video gamers, saw visitors increase from 2.3 million to 4.2 million adults.
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