How Worldcoin Recruited its First Half a Million Test Users


The startup promises a fairly-distributed, cryptocurrency-based universal basic income. So far all it’s done is build a biometric database from the bodies of the poor.

Our investigation revealed wide gaps between Worldcoin’s public messaging, which focused on protecting privacy, and what users experienced. We found that the company’s representatives used deceptive marketing practices, collected more personal data than it acknowledged, and failed to obtain meaningful informed consent. These practices may violate the European Union’s General Data Protection Regulations (GDPR)—a likelihood that the company’s own data consent policy acknowledged and asked users to accept—as well as local laws.

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