How Web Platforms Collapse: Facebook Case Study

Facebook’s real problem is that it became so obsessed with controlling users that it lost sight of all other goals.

How can you fail by being too powerful? But this has happened in many instances, even on the web. There was a day when Yahoo was the leader in search. There was a day when MySpace was the dominant social network. There was a day when Tumblr was the place to share photos.

There was even a day when the two companies in total control of your access to the Internet were called Netscape and America Online.

Not anymore.

This has happened before and will happen again. The bigger they are, the harder they fall.

Facebook (or Meta, as it now prefers to be called) is the most intriguing story of them all. So let’s look at it as a case study in how web platforms collapse. Because what’s happening at Meta is a textbook example of how the mighty are laid low.

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