Google’s Vegan Searches on the Rise

Google searches for “vegan food near me” experienced a more than 5,000-percent increase in 2021.

Outside of “vegan food near me,” Google users were seeking out other vegan-related topics. In the month of October, “is climate change caused by humans” and “how does eating less meat help climate change” were breakout searches in the United Kingdom. In November, global searches for “vino vegano” (vegan wine in Spanish) increased by more than 3,800 percent. When it came to specific foods, people searched for the word “vegan” in conjunction with pasta, cake, pancake, chili, and soup.

This year, as the world continued to struggle with the ongoing COVID-19 pandemic, Google identified that users were searching for “how to heal” in a variety of ways, both directly by inputting the term (which also experienced record search increases this year) and indirectly by searching for health-promoting topics, including those around planetary health.

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