Google Changes its Core Search Algorithm

Google is currently rolling out a change to its core search algorithm that it says could change the rankings of results for as many as one in ten queries

It’s based on cutting-edge natural language processing (NLP) techniques developed by Google researchers and applied to its search product over the course of the past 10 months.

In essence, Google is claiming that it is improving results by having a better understanding of how words relate to each other in a sentence. In one example Google discussed at a briefing with journalists yesterday, its search algorithm was able to parse the meaning of the following phrase: “Can you get medicine for someone pharmacy?”

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