Designing Your Way Out of a Crisis

VW’s director of design, Klaus Bischoff, talks electric cars, competition culture and designing your way out of a crisis

“When you’re under water, you reach for air, you want to breathe with all your body and you will for a bright future. So you fight for your life. It’s what we do.”

That’s how the executive director of design at Volkswagen (VW), Klaus Bischoff, describes the scandal which eclipsed the automotive company in 2015. Reports revealed how VW had fitted 11m cars worldwide with software which lowered the vehicles’ emissions count during testing. One figure estimates that an extra 250,000 to 1m tonnes of nitrogen oxide emissions were produced every year, including the much more harmful nitrogen dioxide.

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