Embracing failure is a key characteristic of the design thinking mindset

Design thinking is a buzz phrase that has been thrown around companies for many years now. It is not a new concept but there are still many large companies that are yet to embrace this modern-day mindset and methodology. To put it simply, design thinking is a human-centred approach to problem-solving.

But how is the design thinking process any different from the way companies have always approached problem-solving?

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