Coronavirus Creates Boom in Digital Fitness

Covid-19 has presented many people with the unique opportunity to exercise more, because, practically, people have fewer reasons not to.

“At a time when health is everyone’s top priority, the Covid-19 outbreak is ushering in an age where people can work out wherever and whenever they want,” Les Mills Media chief executive Jean-Michel Fournier said .

“We believe gyms will always be the pinnacle of live fitness experiences.

“And I’m sure everyone will be desperate for social workouts once lockdowns are lifted.

“But the digital fitness boom is helping to break down barriers to fitness for people you might not typically see in the gym.

“And that’s really exciting.”

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