Boris Johnson: SEO Strategist?

Last week, Boris Johnson appeared on talkRadio and about his bizarre new pastime: making model buses. To most, this is probably easy to shrug off as another of Johnson’s strange remarks, but Parallax wonders if this was actually a long-term SEO strategy?

The Conservative MP has had a dubious history with buses; images of him in front of a red bus with the words “We send the EU £350 million a week” plastered across the side are easy to find, and the relatively recent failing of his redesigned London Routemaster buses had no end of complaints popping up across the internet. Doesn’t it then seem likely then that, now, during his campaign to be Prime Minister, that Boris would want to push down any mention of these on Google?

We think so.

How Boris’ Remarks Affect Rankings
After the interview, news pieces started popping up across the SERPs. The BBC, The Guardian, The Independent, Huffington Post, The Sun, the Express, The Mirror, The Daily Mail, The London Economic, and many, many more are dominating the news section of Google, all referring to him and his supposed new hobby. And in the title of every single piece of coverage? His name next to the word ‘bus’.

Let’s look at this as if it were a content marketing campaign you were running for your client. Say the KPI was increasing the rankings of a specific keyword, or perhaps more generally the branded key term. Any marketer undergoing a link building campaign waiting for press to come in would consider the above coverage as a huge success, no doubt monitoring closely what affect this would have on your client’s rankings.

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