Why don’t we do the things we say we will? That’s the fundamental question author and behavioral design expert, Nir Eyal, set out to answer in his new book

A former Stanford lecturer, Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business and is most known for his besteller Hooked: How to Build Habit-Forming Products. However since writing Hooked, and with the continued rise and accessibility of distracting tech, Nir began to search for techniques that could help him and others fight back against the overwhelming wave of digital distraction.

After five years of research, Nir has developed a research-backed, four-step framework for how to become indistractable in an age where distraction is always within arm’s reach.

So this week we sat down with Nir to learn a little more about the hidden psychology that drives us to distraction and how we can take back control of our attention for the things that matter most.

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