Apple inks deal with film studio A24

Apple has reportedly signed a multi-year partnership to make independent, feature-length films with A24 studio. A24’s recent popular films include Moonlight, Lady Bird, and The Disaster Artist.

After Apple pledged to spend $1 billion on original content this year alone, it began striking deals with celebrities, filmmakers, producers, and other experts in the entertainment world. Under the leadership of former Sony execs Jamie Erlicht and Zack Van Amburg, Apple has struck deals for a morning-show series starring Reese Witherspoon and Jennifer Anniston, a revival of Steven Spielberg’s Amazing Stories, a Friday Night Lights-esque show about basketball player Kevin Durant, and others. Apple even signed Oprah Winfrey to a nebulous, multi-year partnership in which the talk-show host and philanthropist will produce movies, TV shows, books, applications, and other content.

Reports suggest that the iPhone maker wants to avoid content with “gratuitous sex, profanity, or violence,” all of which are elements explored in many of today’s award-winning and popular films.

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