Amazon Fires a Problem for Social Media

While there are plenty of genuine images of the fires that have devastated the Amazon, the misleading images shared by Ronaldo, DiCaprio, and Emmanuel Macron have contributed to a climate of misinformation

The Amazon rainforest has suffered from more than 10,000 new forest fires since August 15, a record pace that has sparked international concern and a state of emergency in Amazonas, Brazil’s largest state. Experts fear that rapid destruction of the world’s largest rainforest could bring consequences for the rest of the globe if left unchecked.

The crisis in the Amazon has led many people to donate funds toward rainforest protection efforts and share messages of support on social media. Some of the most popular images being shared in posts about the fires, however, are not actually photos of the current crisis.

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