After a dense presentation about the undeniably impressive work Tesla is doing with AI, Elon Musk capped the evening by bringing out a dancer in a spandex suit. Behold, said Musk: my Tesla Bot.

Even by Musk’s standards, it was a bizarre and brilliant bit of tomfoolery: a multipurpose sideshow that trolled Tesla skeptics, fed the fans, ginned up the share price, and created some eye-catching headlines. The latter being particularly important in a week when most Tesla news has focused on a federal investigation into a tendency of the company’s Autopilot software to crash into parked emergency vehicles. Forget about all that, says Musk, just look at the person in the spandex suit! Next year, it’ll be a real robot, I promise.

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